In this section, we provide a bit of help with what to say for the various customizable articles you can create. Essentially, the sky's the limit. But here are a few examples, and how they would appear in print.
Agent's Welcome Article (Page 1 right-hand column)
The welcome column allows you to greet your clients on page 1 and let them know what's going on, share the latest news, give recommendations, etc. Start with a Salutation and close with a Signoff. Image at right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Salutation Example: Greetings!
Default SUMMER 2026 Page 1 Welcome Article (Character limit, including spaces: 650):
Welcome to the Summer 2026 edition! After several years of waiting for lower interest rates, many buyers and sellers are realizing that life doesn't stand still—and neither does the housing market. No matter what the headlines say, people are still buying homes and building wealth -- focusing on what they can control: strengthening their finances, exploring creative financing options, and making smart long-term decisions. Success also comes from having the right team on your side. If you're thinking about buying, selling, refinancing, or simply have questions about the market, I'd love to help. Let's make your homeownership goals happen!
Copy/Paste this into the Page 1 Welcome Article editor on your Control Panel for a quick start, or leave the editor blank, and we'll use this as the default!
Signoff Example: Jen
Agent's Sidebar Article (Page 3 right-hand column)
The sidebar column on Page 3 allows you to customize the inside of your newsletter. We think this is a great place to say thanks, ask for a referral, mention a new product, talk about a service you offer -- and more. Close with a Signoff. Image to the right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Image: Draw attention to your article by picking an image to start it off.
Default SUMMER 2026 Page 3 Sidebar Article (Character limit, including spaces: 480):
Thank you for your continued trust and referrals—they're the greatest compliment I can receive, and the relationships I've built with my clients are the best part of my business. Whether you're buying your next home, refinancing, or simply exploring your options, I'm here to provide expert guidance, competitive financing, and a smooth experience from start to finish. If your friends or family could benefit from the same level of service, I'd be honored to help them, too.
Copy/Paste this into the Page 3 Sidebar editor on your Control Panel for a quick start, or leave the sidebar editor blank, and we'll use this as the default!
Signoff Example: Jen
Call to Action (Page 4 left-hand column)
Our experience has been that asking your clients to take action is essential. Invite them to coffee with you (our favorite!). Invite them to a mortgage review. Invite them to an educational event. Urge them to visit your web site. Hold a random (important) drawing. Ask for feedback! Get creative! The main thing is to CONNECT.
Image: Picking an image that fits your own call to action piece.
Default Page 4 Call-To-Action Article (Character limit, including spaces: 400):
Our financial reviews are always complimentary, and we know your time is valuable, so the coffee is on us. Let's connect, and we can discuss your financial aspirations and homeownership plans in greater detail. We can recommend solutions that can help you today, and longer term. Just mention this newsletter offer and we will find a time to meet.
Copy/Paste this into the Call To Action Ariticle editor on your Control Panel for a quick start!
