In this section, we provide a bit of help with what to say for the various customizable articles you can create. Essentially, the sky's the limit. But here are a few examples, and how they would appear in print.
Agent's Welcome Article (Page 1 right-hand column)
The welcome column allows you to greet your clients on page 1 and let them know what's going on, share the latest news, give recommendations, etc. Start with a Salutation and close with a Signoff. Image at right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Salutation Example: Greetings!
Default Winter 2023-24 Page 1 Welcome Article (Character limit, including spaces: 650):
In just two years, the real estate market has flipped on its head. We have reset expectations about future interest rates and adjusted the buying strategies we create for our clients. Real estate remains a great long-term investment given persistent tight supply. Our clients stay active in pursuing opportunities that may be missed by those who remain on the sidelines in shock. Read this issue for insights about taking the long view and finding opportunities that exist even in challenging markets. Thank you for your business and your referrals. We look forward to helping you navigate this more complex housing marketplace profitably!
Copy/Paste this into the Page 1 Welcome Article editor on your Control Panel for a quick start, or leave the editor blank, and we'll use this as the default!
Signoff Example: Jen
Agent's Sidebar Article (Page 3 right-hand column)
The sidebar column on Page 3 allows you to customize the inside of your newsletter. We think this is a great place to say thanks, ask for a referral, mention a new product, talk about a service you offer -- and more. Close with a Signoff. Image to the right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Image: Draw attention to your article by picking an image to start it off.
Default Winter 2023-24 Page 3 Sidebar Article (Character limit, including spaces: 475):
As the market has shifted, our conversations with clients over the last year have also shifted accordingly - - the 2023-24 playbook includes the ever more innovative approaches needed to position clients to take advantage of home purchase opportunities with great potential. We excel at lining up financing that fits your exact need, no matter what the market conditions are. I look forward to helping you or a family member make their homebuying and investing dreams a reality!
Copy/Paste this into the Page 3 Sidebar editor on your Control Panel for a quick start, or leave the sidebar editor blank, and we'll use this as the default!
Signoff Example: Jen
Call to Action (Page 4 left-hand column)
Our experience has been that asking your clients to take action is essential. Invite them to coffee with you (our favorite!). Invite them to a mortgage review. Invite them to an educational event. Urge them to visit your web site. Hold a random (important) drawing. Ask for feedback! Get creative! The main thing is to CONNECT.
Image: Picking an image that fits your own call to action piece.
Default Page 4 Call-To-Action Article (Character limit, including spaces: 400):
Our financial reviews are always complimentary, and we know your time is valuable, so the coffee is on us. Let’s connect, and we can discuss your financial aspirations in greater detail – virtual or in-person, the coffee (or Starbucks card) is on us! We can recommend solutions that can help you today, and longer term. Just mention this newsletter offer and we will find a time to meet.
Copy/Paste this into the Call To Action Ariticle editor on your Control Panel for a quick start!
