In this section, we provide a bit of help with what to say for the various customizable articles you can create. Essentially, the sky's the limit. But here are a few examples, and how they would appear in print.
Agent's Welcome Article (Page 1 right-hand column)
The welcome column allows you to greet your clients on page 1 and let them know what's going on, share the latest news, give recommendations, etc. Start with a Salutation and close with a Signoff. Image at right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Salutation Example: Greetings!
Default Spring 2025 Page 1 Welcome Article (Character limit, including spaces: 650):
There is no way around it: We are living in a historic era. Yet the housing market remains remarkably steady, if not a bit quieter than we expected at this time in the year, with mortgage rates hovering below 7% and housing supply still tight, especially for first-time home buyers. Even so, thanks to our extensive experience, new lending programs, and strong relationships with top real estate professionals, I continue to help clients fulfill their real estate plans and dreams. As always, I appreciate your business and your referrals. Enjoy this issue of our mortgage newsletter and please call me with any questions about the industry and your plans!
Copy/Paste this into the Page 1 Welcome Article editor on your Control Panel for a quick start, or leave the editor blank, and we'll use this as the default!
Signoff Example: Jen
Agent's Sidebar Article (Page 3 right-hand column)
The sidebar column on Page 3 allows you to customize the inside of your newsletter. We think this is a great place to say thanks, ask for a referral, mention a new product, talk about a service you offer -- and more. Close with a Signoff. Image to the right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Image: Draw attention to your article by picking an image to start it off.
Default Spring 2025 Page 3 Sidebar Article (Character limit, including spaces: 485):
In challenging times like these, experience counts. Regardless of where you are in your homeownership journey - - home shopping, biding your time, working on life plans, or just worried about the future - - we can help. Nothing beats a great conversation to get things rolling, answer questions, and talk about possibilities. We’ll connect you to the perfect financing solution that fully supports your long-term financial goals. Thank you again for your trust and your business.
Copy/Paste this into the Page 3 Sidebar editor on your Control Panel for a quick start, or leave the sidebar editor blank, and we'll use this as the default!
Signoff Example: Jen
Call to Action (Page 4 left-hand column)
Our experience has been that asking your clients to take action is essential. Invite them to coffee with you (our favorite!). Invite them to a mortgage review. Invite them to an educational event. Urge them to visit your web site. Hold a random (important) drawing. Ask for feedback! Get creative! The main thing is to CONNECT.
Image: Picking an image that fits your own call to action piece.
Default Page 4 Call-To-Action Article (Character limit, including spaces: 400):
Our financial reviews are always complimentary, and we know your time is valuable, so the coffee is on us. Let’s connect, and we can discuss your financial aspirations in greater detail – virtual or in-person, the coffee (or Starbucks card) is on us! We can recommend solutions that can help you today, and longer term. Just mention this newsletter offer and we will find a time to meet.
Copy/Paste this into the Call To Action Ariticle editor on your Control Panel for a quick start!
