In this section, we provide a bit of help with what to say for the various customizable articles you can create. Essentially, the sky's the limit. But here are a few examples, and how they would appear in print.
Agent's Welcome Article (Page 1 right-hand column)
The welcome column allows you to greet your clients on page 1 and let them know what's going on, share the latest news, give recommendations, etc. Start with a Salutation and close with a Signoff. Image at right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Salutation Example: Greetings!
Default Winter 2024-2025 Page 1 Welcome Article (Character limit, including spaces: 650):
Housing, home affordability, and interest rates officially became headline topics in the recent election. While we’ll have to see how policy actions affect the market, one thing remains clear - - a home remains one of the most desirable, long-term investments you can make. My goal is to help you make smart long-term decisions – whether they relate to financing a purchase, refinancing your home, accessing equity, or simply doing a mortgage checkup. As always, I value your business and the referrals many of you have made to friends and family this year. Have a very happy start to the New Year! I look forward to connecting with you in 2025.
Copy/Paste this into the Page 1 Welcome Article editor on your Control Panel for a quick start, or leave the editor blank, and we'll use this as the default!
Signoff Example: Jen
Agent's Sidebar Article (Page 3 right-hand column)
The sidebar column on Page 3 allows you to customize the inside of your newsletter. We think this is a great place to say thanks, ask for a referral, mention a new product, talk about a service you offer -- and more. Close with a Signoff. Image to the right is of an older one, for reference only, and colors will coordinate with those of the current issue.
Image: Draw attention to your article by picking an image to start it off.
Default Winter 2024-2025 Page 3 Sidebar Article (Character limit, including spaces: 485):
With interest rates still proving a bit sticky, buying a new home or investment property demands careful planning, with a full understanding of all the financing tools available. My team and I turn over every stone to find the financing program that is most advantageous for you, based on your short and long-term needs. Thank you again for your continued trust and your referrals. We’re looking forward to working with you and your family and friends in the months ahead!
Copy/Paste this into the Page 3 Sidebar editor on your Control Panel for a quick start, or leave the sidebar editor blank, and we'll use this as the default!
Signoff Example: Jen
Call to Action (Page 4 left-hand column)
Our experience has been that asking your clients to take action is essential. Invite them to coffee with you (our favorite!). Invite them to a mortgage review. Invite them to an educational event. Urge them to visit your web site. Hold a random (important) drawing. Ask for feedback! Get creative! The main thing is to CONNECT.
Image: Picking an image that fits your own call to action piece.
Default Page 4 Call-To-Action Article (Character limit, including spaces: 400):
Our financial reviews are always complimentary, and we know your time is valuable, so the coffee is on us. Let’s connect, and we can discuss your financial aspirations in greater detail – virtual or in-person, the coffee (or Starbucks card) is on us! We can recommend solutions that can help you today, and longer term. Just mention this newsletter offer and we will find a time to meet.
Copy/Paste this into the Call To Action Ariticle editor on your Control Panel for a quick start!
